Community Manager Job Description
A Community Manager is a person in charge of establishing a connection between a brand and its audience through social media. They do so by posting content designed to spark a conversation and incite engagement between social media users and the brand.
A Community Manager’s role is to act as the voice of the brand in an endeavor to increase brand awareness and establish loyalty with its followers. They are responsible for maintaining a brand’s reputation and enhancing the quality of the conversation between the brand and its fanbase.
A Community Manager handles communication between social media followers and a brand and uses powerful analytics tools to analyze users’ comments and responses on blogs, online forums, and social media platforms.
Here’s a list of duties a Community Manager typically performs:
- Provides engaging content for social media
- Responds to questions and comments
- Coordinates with the marketing department
- Tracks, monitors, and analyzes feedback and reviews
- Creates and maintains relationships with industry professionals
Community Managers are in charge of coming up with ideas for interesting, thought-provoking, and engaging content for blogs, newsletters, and social media accounts. To do that, they have to take users’ feedback into account and be in touch with the latest trends, developments, and interests in the community.
Community Managers must analyze topics that users show interest in and find a way of incorporating them into the content to attract more followers and inspire a discussion. The more they are in touch with the community’s needs and interests, the better the strategy for reaching them will be.
Typical 9–5 working hours aren’t applicable when it comes to a Community Manager’s interaction with the followers. They must respond to comments timely and always be present to answer questions and engage in or moderate a discussion.
The Community Manager must think of clever and appropriate ways to respond to comments that can sometimes be unfavorable so as not to create a negative atmosphere or endanger the reputation of the brand.
Community Managers cooperate with the marketing department on a regular basis. They have to keep other members of the marketing team informed of their work and strategize together to reach a common goal and ensure consistency of the brand’s voice and message.
For example, Social Media Managers will use the information gathered by Community Managers about a specific question to create a post that clarifies it, and a Social Media Strategist will offer ideas on how to gain more followers.
Community Managers must be well informed of the ways the marketing department approaches a campaign to make sure they use the same branding, themes, images, and voice when reaching out to the audience.
The Community Managers’ job doesn’t only include people skills and communication but also utilizing data analysis to help develop future marketing strategies. They generate reports to gain insight into several important issues:
- Identifying the best time to post for the Social Media Manager
- Analyzing the success of the interaction between the Community Manager and the audience
- Analyzing the success of the overall campaign
The key to creating a great online community around a brand is being in touch with other industry professionals that can provide valuable insight into the community’s interests—such as journalists, influencers, and other industry professionals.
Community Managers use their people skills to maintain a relationship with other possible sources of ideas and information that they can later use to create engaging content. They also rely on industry professionals to promote the brand via social media and boost the marketing campaign.
The national average salary for a Community Manager is between $50,000 and $52,000 in the United States.
Based on the experience, skillset, and company, a Community Manager’s annual salary can range between $49,000 and $60,000.
Let’s see what the annual salary differences are for Community Managers in some of the largest cities in the U.S.:
|City||Average Annual Salary|
|San Francisco, CA||$61,042|
|New York, NY||$56,000|
Depending on how much experience they have, Community Managers earn:
|Years of Experience||Average Annual Salary|
Social Media Community Manager Job Description Template
[Company Name] is looking for an outgoing, talented, and creative individual to join our team as a Community Manager. We need someone to help us promote our brand and create a friendly and supportive community with our followers.
As a Community Manager at [Company Name], you will be in charge of finding ways to reach out to social media users, start a dialogue, and create a loyal circle of followers.
You will be working with our [insert departments—e.g., sales, marketing, or design] teams to help gain insight into the reputation of the brand among the community, upgrade the quality of content posted on social media, and develop a strategy for gaining more followers. You should have significant experience with managing social media and great people and organization skills.
- Scheduling and posting engaging content on different social media platforms
- Monitoring discussions, posting comments, and answering questions in a timely manner
- Collaborating with strategy, marketing, and production team on a day-to-day basis
- Analyzing social media metrics and finding a way to use results for the development of effective marketing strategies
- Identifying new online channels and keeping track of new social media trends and technology developments
- Collaborating with sales teams on launching new products
- Redirecting customer questions and complaints to customer service and other channels
- Bachelor’s degree in Communications, Marketing or any other related field
- Previous experience with community management
- Excellent understanding of social media platforms, their content format, and usage
- Advanced written communication skills
- Vast knowledge of current trends and a strong sense of creativity and individuality, with a desire for further improvement