Digital Marketing Manager Job Description
Digital Marketing Manager Job Description Digital Marketing Managers are in charge of defining, developing, and managing marketing campaigns to promote a certain brand or a product. Their goal is to…
  • Publish: April 17, 2021
  • Author:StrongerTeams Editorial
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Digital Marketing Manager Job Description

Digital Marketing Managers are in charge of defining, developing, and managing marketing campaigns to promote a certain brand or a product. Their goal is to connect with the market through digital sources, establish a connection with potential customers, raise brand awareness, and drive sales through various online marketing channels.

What Does a Digital Marketing Manager Usually Do?

Digital Marketing Managers are responsible for developing and managing online marketing campaigns for a brand or a company. They use research and analytics tools to enhance the impact of a brand in the digital community, with the intent of driving sales.

Here’s a list of activities a Digital Marketing Manager typically performs:

  1. Develops campaigns
  2. Oversees content creation
  3. Communicates with clients and key stakeholders
  4. Analyzes the market and website traffic

Develops Campaigns

Digital Marketing Managers are in charge of creating an overall strategy and concept of digital marketing campaigns that will appeal to potential customers, drive traffic, and generate sales. The campaigns are the result of extensive research and creativity. The role of Digital Marketing Managers is to put themselves in the shoes of consumers and think about the most effective ways of reaching them.

Digital Marketing Managers take team members’ ideas and research results and use them to make an outline of the marketing campaign, including goals, theme, tone, and content. They are in charge of overseeing the responsibilities of each team member and defining individual tasks.

Oversees Content Creation

Depending on the scope of the campaign and the marketing channels utilized to promote a particular service or product, a company’s marketing activities may involve creating an array of content pieces. The deliverables may be as simple as social media posts and PPC ads or as complicated as ebooks, podcasts, and video series.

Digital Marketing Managers have to think about what type of content that customers will respond to the best. This involves approving the length, type, and style of the content, as well as adjusting these factors to different target audiences.

Communicates With Clients and Key Stakeholders

Communication is the key to running a successful digital marketing campaign. Digital Marketing Managers need to use their communication skills to explain the intricacies of digital marketing to both clients and key stakeholders in the company, as well as how each aspect of a campaign will contribute to the increase in revenue. After agreeing on the best approach to promoting a product or service, a Digital Marketing manager needs to report the status of the campaign to clients and internal stakeholders on a regular basis and notify them of any possible changes in direction.

Analyzes the Market and Website Traffic

Conducting analyses is a key factor in designing a successful digital marketing campaign. It involves researching the market to discover the latest trends, interests, and online behavior of potential consumers. Digital Marketing Managers must then use the acquired data to develop a concept for the campaign that will connect consumers with the brand in the most cost-efficient way possible.

To get the whole picture, Digital Marketing Managers must also perform an in-depth analysis of website traffic to gauge which of the marketing strategies are most effective—drive the most traffic and generate the most sales. This helps them identify top-performing strategies and content pieces, as well as aspects of specific marketing campaigns that need improvement.

Digital Marketing Manager Salary

The average annual salary for a Digital Marketing Manager in the United States is around $100,000.

Depending on the experience level, qualifications, and structure of the company, a Digital Marketing Manager’s annual salary can range between $54,000 and $154,000.

What Is the Digital Marketing Manager Pay Difference by Location?

This is a table of average annual Digital Marketing Managers’ salaries in major U.S. cities:

City Average Annual Salary
Boston, MA $108,589
New York, NY $122,830
Austin, TX $120,000
Denver, CO $91,422
Washington, D.C. $89,426
Milwaukee, WI $93,350
San Francisco, CA $157,500
Seattle, WA $131,469

What Is the Digital Marketing Manager Pay Difference by Experience?

A Digital Marketing Manager’s salary also differs by experience. Here’s a table of average Digital Marketing Managers’ salaries based on the experience in the field:

Years of Experience Average Annual Salary
1–4 $74,000
5–9 $87,000
10–19 $114,000
20+ $123,000

Digital Marketer Job Description Template

[Company Name] is looking for a motivated, creative, and experienced Digital Marketing Manager to join our company and lead our team of talented marketing experts. Your job will be to brainstorm, help develop, and coordinate the entire digital marketing strategy for our business.

You will be playing a crucial role in enhancing the impact of our brand in the digital world and making our company a household name. You will be the key decision-maker in all matters regarding our overall marketing strategies and will be expected to use your technical knowledge and creative input to boost our company’s revenue through digital channels.

You have to be responsible, team-oriented, and collaborative to fit this role.

Digital Marketing Manager Responsibilities

  • Planning and overseeing all digital marketing activities, including social media marketing, email marketing, and advertising campaigns
  • Analyzing the performance of digital marketing campaigns and customer feedback across multiple channels
  • Staying informed on the latest technology developments and digital marketing best practices
  • Leading and supervising members of the marketing team
  • Communicating with clients and upper management and making suggestions for improvements
  • Managing the digital marketing budget

Digital Marketing Manager Requirements

  • Bachelor’s degree in Digital Marketing or any other related field
  • 3+ years of experience in working as a Digital Marketing Manager or a similar role
  • Vast knowledge of different digital marketing channels
  • Vast experience in running or developing digital marketing campaigns
  • Solid knowledge of website analytics tools
  • Solid understanding of web design principles
  • Outstanding verbal and written communication skills
  • Positive, problem-solving personality
  • Great time management skills
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