Graphic Designer Job Description
Graphic Designers combine their creativity and artistic talent with their mastery of technologies to create all kinds of visuals for a variety of clients—from the designing of one small logo to the creation of an entire branding package.
Graphic Designers create visuals for different media, such as magazines, labels, advertising, signage, and the web.
Here’s a list of activities a Graphic Designer typically performs:
- Consults with clients and the Art Director to assess the scope of the project
- Expands on the company’s visual identity
- Engages in the complete artistic process
- Presents design concepts to clients for approval
- Incorporates edits suggested by the client and Art Director into final designs
- Reviews completed designs for flaws and faults before printing or submitting them
A Graphic Designer, along with different specialists in the organization, conceptualizes the visual components that will ultimately fit the client’s needs. This involves everything from defining the goals and concepts to determining what the client has visualized in their mind and how to incorporate that into the final product.
Aside from brainstorming a strategy for the design work, Graphic Designers also plan out seasonal makeovers—for example, holiday rebranding and summer/winter designs.
When it comes to branding, continuity is paramount. A Graphic Designer must understand the brand’s desires and needs and create the visual identity of the brand accordingly.
This encompasses everything from the choice of graphic design colors and photographs to the visual tone that the brand uses.
To determine the brand personality and ensure the consistency of the deliverables, a Graphic Designer should collaborate closely with all members of the branding and copywriting team.
In the brief and draft timeline, a Graphic Designer will provide suggestions and receive feedback from the Art Director and client, ultimately establishing the visual identity of the brand and reaching an agreement regarding the direction of the design.
Graphic Design is important for marketing and selling products, and it is a critical component of brochures and logos. Graphic Designers often work closely with people in advertising and promotions, public relations, and marketing.
This will also involve researching the current and predicted design trends, presenting the research to the client for feedback, and refining the strategy further if need be.
Designers also specialize in a certain genre or niche. For starters, the graphics used in food labels are created by certain artists, and others may focus on the design elements used on paperback sleeves.
There are times a client may go against a Graphic Designer’s initial design. This is when Graphic Designers should gather the data, provide valuable insights regarding the design, and ultimately incorporate the client’s changes into the final design. The process can involve attending meetings and brainstorming further with the Art Director and the client.
Graphic Designers need to ensure that the final design aligns well with the client’s business, as it will be a visual representation of the brand. This means that there will likely be multiple reviews and edits with the design team before the design is deemed complete.
A Graphic Designer may work closely with a variety of other professionals depending on the nature of the business. The most common ones are:
|Roles Graphic Designers Collaborate With|
|Social Media Manager||Copywriter||Creative Director|
|Marketing Manager||Brand Manager||Market Research Analyst|
The average annual salary for a Graphic Designer in the United States is around $55,000.
Depending on the experience, range of skills, and type of organization, a Graphic Designer’s yearly compensation can be in the range of $39,000 and $73,000.
Here is how an average annual Graphic Design salary differs in major U.S. cities:
|City||Average Annual Salary|
|San Francisco, CA||$69,800|
|New York, NY||$67,200|
A Graphic Designer’s compensation can vary depending on the level of experience. Below is a table of the average pay rates by experience level for a Graphic Designer:
|Years of Experience||Average Annual Salary|
[Company Name] is searching for a skilled, experienced, and inventive Graphic Designer to join our team and assist us with developing the visual identities of our clients’ brands.
As a Graphics Designer at [Company], you will be responsible for interpreting client briefs, determining how best to incorporate their vision into the design, and creating the visuals.
Some of the internal departments you’ll be working closely with include [insert departments—e.g., Creative Director, Photography, Design] to bring the brief and concept to life based on the client’s needs and vision.
To thrive, you’ll need to be self-motivated, have excellent communication skills, and show keen attention to detail.
- Create, design, and submit product brand proposal
- Manage and control design projects
- Collaborate with multiple internal and external departments
- Create photographs and illustrations for blogs, print media, packaging design, displays, websites, social media, ads, etc.
- 1–3 years of experience (or 3+ years of experience in a similar role) as a Graphic Designer
- Be imaginative, receptive to feedback, and able to conceptualize new ideas
- Have a solid, well-rounded portfolio that portrays the style of your individual design
- Be proficient with applications such as Adobe Illustrator, Photoshop, and InDesign