Social Media Designer Job Description
Social Media Designer Job Description A Social Media Designer crafts high-quality graphic content for the Social Media Manager or Specialist to post to all the company’s social media profiles. Depending…
  • Publish: April 17, 2021
  • Author:StrongerTeams Editorial
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Social Media Designer Job Description

A Social Media Designer crafts high-quality graphic content for the Social Media Manager or Specialist to post to all the company’s social media profiles. Depending on the structure of the organization, they can also be responsible for communicating with clients and creating content for their social media channels.

Social Media Designers use their graphic design skills to ensure that the content on the company’s or client’s social media profiles grabs people’s attention and drives them to convert. To do this successfully, they need to possess extensive marketing knowledge that enables them to come up with the best possible designs for a specific target audience.

What Does a Social Media Designer Usually Do?

A Social Media Designer’s key responsibilities are to:

  1. Design high-quality visual content
  2. Test graphics on different devices
  3. Collaborate with the marketing department
  4. Boost the brand image

Designing High-Quality Visual Content

Designing high-quality graphic content is one of the main priorities of a Social Media Designer. This includes a variety of visual content types, such as:

  • High-quality and attention-grabbing images that align with the brand’s visual identity
  • Eye-catching infographics that present valuable information about your company in an engaging way
  • Quote graphics that reflect the vision and message of your brand, enabling followers to relate to and build a relationship with your business
  • Visuals for lead magnets and ads that present your company’s success in a way that builds trust and drives followers to convert
  • Logos and fonts that represent your brand on different social media channels consistently

Testing Graphics on Different Devices

An essential part of a Social Media Designer’s job is to test how the graphic elements that they create a display on different devices.

Using their knowledge of different social media channels, Social Media Designers create graphic materials that meet each platform’s requirements in terms of size, format, and other relevant factors. This includes ensuring that all their designs are mobile-responsive, as well.

Collaborating With the Marketing Department

A Social Media Designer works closely with the marketing department to create a strong social media presence. This includes designing high-quality content for ads, banners, product pages, etc.

It’s crucial for a Social Media Designer to be up to date with current marketing trends so that they can create adequate visual content that generates conversions and sales.

Boosting the Brand Image

A Social Media Designer creates and manages the overall look of various types of content that the company posts on its social media profiles. Their job is to ensure that all the marketing materials have a consistent design and message.

By maintaining visual consistency, Social Media Designers boost brand image, loyalty, and recognition.

Social Media Designer Salary

In the United States, a Social Media Designer earns an annual salary of approximately $48,000.

Based on their set of skills and level of experience, the salary of a Social Media Designer ranges from $34,000 to $66,000.

What Is the Social Media Designer Pay Difference by Location?

Here’s a table with the average annual salary of a Social Media Designer in some of the most prominent cities in the United States:

City Average Annual Salary
San Francisco, CA $59,471
Seattle, WA $52,021
Denver, CO $48,115
Austin, TX $46,792
Washington, D.C. $52,963
Milwaukee, WI $47,086
Boston, MA $53,605
New York, NY $57,235

What Is the Social Media Designer Pay Difference by Experience?

A Social Media Designer’s pay varies in line with their level of experience. Here’s a table of average Social Media Designer annual salaries based on how much experience they have in the field:

Years of Experience Average Annual Salary
< 1 $39,000
1–4 $43,000
5–9 $49,000
10–19 $51,000
20+ $52,000

Social Media Designer Job Description Template

[Company] is looking for a talented Social Media Designer with excellent attention to detail. You will be responsible for designing original content for all our social media channels, including [list relevant social media platforms].

As a Social Media Designer at [Company], you will create high-quality graphic materials that will support our social media strategy, with the goal to help boost our brand image and build a loyal customer base. You will work closely with our marketing department to create effective designs for our product pages and social media ads.

As a Social Media Designer, you need to be exceptionally creative and motivated. This position requires extensive marketing knowledge and comprehension of social media trends. You need to have great communication and organizational skills and be able to both come to decisions independently and work in a team environment.

Social Media Designer Responsibilities

  • Design high-quality graphic content for different social media channels
  • Develop fresh concepts based on company goals and social media trends
  • Analyze design briefs and outline requirements
  • Present ideas and drafts to the team
  • Ensure that all the graphic elements are consistent in terms of style, colors, and message
  • Work with the marketing team to build a strong social media presence
  • Communicate with clients to determine the budget and requirements

Social Media Designer Requirements

  • Bachelor’s Degree in graphic design or computer sciences
  • Strong communication and organizational skills
  • Excellent ability to create unique and engaging social media content
  • Exceptional creative skills
  • High proficiency in graphics editing software, such as Adobe Illustrator and Photoshop
  • Extensive understanding of marketing practices
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