Social Media Specialist Job Description
Social Media Specialist Job Description The job of a Social Media Specialist is to create and manage content on all the company’s social media channels. This includes popular social media…
  • Publish: April 17, 2021
  • Author:StrongerTeams Editorial
  • Reading Time:

Social Media Specialist Job Description

The job of a Social Media Specialist is to create and manage content on all the company’s social media channels. This includes popular social media platforms such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest.

The Specialist’s primary goal is to build audiences for the company’s social media profiles and come up with content that will spark user engagement. They also track crucial metrics, reply to users’ comments, and supervise creative design.

What Does a Social Media Specialist Usually Do?

The role of a Social Media Specialist is to grab the attention of the brand’s targeted audience using high-quality content and form strong relationships with the users that result in increased brand awareness, brand loyalty, and ultimately—more sales. Some of the crucial tasks that a Specialist performs are:

  1. Creates content
  2. Manages the community
  3. Determines KPIs and interprets analytics
  4. Utilizes social media ads
  5. Implements the best SEO practices

Creating Content

A Social Media Specialist creates relevant and valuable content on all the company’s social media platforms. This includes creating and editing social media posts and running different types of social media campaigns on multiple platforms. The goal is to craft content that will resonate with the community, boost engagement, and attract new followers.

Managing the Community

One of the crucial goals of a Social Media Specialist is to figure out the best ways to interact with the community and get a better understanding of their wants, needs, and pain points. This involves responding to their questions and comments, as well as providing actionable advice.

A Social Media Specialist acts as the voice of the brand, enabling the target audience to interact with the business on social media. They should aim to make each person feel like a valued member of the community.

Determining KPIs and Interpreting Analytics

A Social Media Specialist determines key performance indicators (KPIs) that will be monitored to gauge the success of the brand’s social media campaigns.

The results of the Social Media Specialist’s effort should be easily measurable. In line with the KPIs, a Social Media Specialist needs to use analytics tools to gauge the performance of all social media channels. The data allows the Social Media Specialist to tweak existing campaigns, as well as identify top-performing pieces of content and plan future campaigns accordingly.

Utilizing Social Media Ads

Social media advertising is a powerful way of boosting brand awareness, building a following, and driving sales. A successful Social Media Specialist must know how to execute high-performing social advertising campaigns that will deliver results reliably and consistently.

This aspect of the job involves determining the best social media platforms for running ads, brainstorming the content and the visuals, and suggesting the most effective practices for aligning ad content with the brand’s message and the target audience.

Implements the Best SEO Practices

It’s important for a Social Media Specialist to be well-versed when it comes to the best SEO practices for driving organic traffic to the company’s social media content. They must know how to incorporate the best-performing keywords into the content and optimize each post in line with the users’ search intent.

Social Media Specialist Salary

The average salary of a Social Media Specialist in the United States is $43,000 per year.

Depending on various factors, such as their skill set and experience, a Social Media Specialist earns from $38,000 to $50,000.

What Is the Social Media Specialist Pay Difference by Location?

Let’s take a look at what the average annual salary of a Social Media Specialist is in some of the major U.S. cities:

San Francisco, CA $53,856
Seattle, WA $47,109
Denver, CO $43,572
Austin, TX $42,374
Washington, D.C. $47,962
Milwaukee, WI $42,641
Boston, MA $48,544
New York, NY $51,831

What Is the Social Media Specialist Pay Difference by Experience?

A Social Media Specialist’s salary is affected by their level of experience. Here’s a list of Social Media Specialist salaries based on years of experience:

Years of Experience Average Annual Salary
< 1 $38,000
1–4 $44,000
5–9 $51,000
10–19 $54,000
20+ $60,000

Social Media Marketing Specialist Job Description Template

[Company Name] is looking for a talented and experienced Social Media Specialist to help us develop and implement different strategies effectively across all our social media channels. This includes our [list relevant social media platforms].

Working as a Social Media Specialist at [Company], your job will be to utilize various social media tools to create high-quality content for boosting awareness and engagement. You will establish and monitor KPIs and evaluate analytics to help us come up with the best possible social media content strategy.

Working alongside our creative and editorial teams, your job will be to find the best solutions for interacting with our followers and boosting conversions. You need to have excellent communication skills and a knack for crafting content that sparks engagement and drives sales.

Social Media Specialist Responsibilities

  • Brainstorm social media content plans in line with the company’s brand identity
  • Create a high volume of valuable social media posts daily
  • Develop, edit, post, and share valuable content that boosts customer engagement for all social media platforms
  • Interact with the follower base by responding to questions and comments in a timely manner
  • Utilize analytics tools, such as Facebook Insights and Google Analytics, to track and assess the company’s performance on social media channels
  • Provide suggestions on how the social media strategy can be improved
  • Keep track of social media trends and practices
  • Create and manage social influencer programs
  • Attend social influencer events to gain new insights
  • Generate monthly reports on the company’s social media efforts
  • Moderate user-generated content in line with established policies
  • Collaborate with other departments, such as sales and customer relations

Social Media Specialist Requirements

  • Bachelor’s degree in Business, Marketing, Public Relations, or Communications
  • 3+ years of experience with social media, with a focus on content planning and management
  • Excellent written and communication skills
  • Great fluency in spoken and written English
  • High proficiency using different analytics tools
  • Exceptional ability to organize and prioritize tasks
  • Excellent time-management skills
  • Ability to perform in a fast-paced and challenging environment

Boost up your productivity with the PTO templates

Maximize your  and grow faster